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Kia Motors Spearheads in Chile
2009.12.27 18:02:24
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[Kia Motors Spearheads in Chile] 기사의 본문 이미지

South Korea's Kia Motors was named as "Best Car 2009" by the Chilean daily newspaper La Tercera, Kia Motors announced on December 27.

Kia Motors Chile was also selected as "Best Maker of the Year 2009" in Chile.

Kia Soul was found to have outperformed General Motors' compact sedan Cruze as well as Suzuki's small five-door sedan Celerioin this year's Chile vehicle market.

Kia Motors was chosen as Chile's best maker of this year by also outpacing Renault across categories of functions, design, trial ride evaluation, marketing activities, and dealer development.

1,130 units of Kia Soul was sold until November this year since a launch in April this year buoyed by marketing effects from Chilean tennis star Fernando Gonzalez's appearance in Kia Motors' advertisement.

Kia Motors accounted for 7.1 percent in the Chilean car market last year with the combined sales of 17,003 units. Coming into this year, the automaker has raised its market share to ten percent despite plunged vehicle demand in Chine with 15,072 units until November thanks to sales from its flagship cars such as Soul, Forte, and Sorento R.

A Kia Motors official said, "Soul has most well demonstrated the young and innovative Kia brand with a unique design," and added, "The recent prize-winning in the Chilean market that has no locally-produced cars is expected to lead to enhancing an image of Soul as well as Kia Motors in the local market."

[written by Eun-jung Kim - Eun-jung Kim]





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