MK Business News Logo
Wednesday, October 01, 2014 search icon
검색 search
Top Stories
Finance
Market
Economy
Companies
General
Opinion Editorial
Archive
Photo
Subscribe to MK English Newsletter
World Knowledge Forum

Home > mk Business News 프린트 이메일 전송 리스트
Kia Motors Spearheads in Chile
2009.12.27 18:02:24
보내기

[Kia Motors Spearheads in Chile] 기사의 본문 이미지

South Korea's Kia Motors was named as "Best Car 2009" by the Chilean daily newspaper La Tercera, Kia Motors announced on December 27.

Kia Motors Chile was also selected as "Best Maker of the Year 2009" in Chile.

Kia Soul was found to have outperformed General Motors' compact sedan Cruze as well as Suzuki's small five-door sedan Celerioin this year's Chile vehicle market.

Kia Motors was chosen as Chile's best maker of this year by also outpacing Renault across categories of functions, design, trial ride evaluation, marketing activities, and dealer development.

1,130 units of Kia Soul was sold until November this year since a launch in April this year buoyed by marketing effects from Chilean tennis star Fernando Gonzalez's appearance in Kia Motors' advertisement.

Kia Motors accounted for 7.1 percent in the Chilean car market last year with the combined sales of 17,003 units. Coming into this year, the automaker has raised its market share to ten percent despite plunged vehicle demand in Chine with 15,072 units until November thanks to sales from its flagship cars such as Soul, Forte, and Sorento R.

A Kia Motors official said, "Soul has most well demonstrated the young and innovative Kia brand with a unique design," and added, "The recent prize-winning in the Chilean market that has no locally-produced cars is expected to lead to enhancing an image of Soul as well as Kia Motors in the local market."

[written by Eun-jung Kim - Eun-jung Kim]





[ⓒ Maeil Business Newspaper & mk.co.kr, All rights reserved]

경제용어사전 프린트 이메일 전송 리스트

PDF list
Thurs, Oct 02, 2014
Latest News
Gov’t to announce countermeasures to..
‘Saladent’ market spikes to $2bn
Hyundai Motor regains growth momentum..
Business activity losing steam despit..
Ruling, opposition parties agree on s..
Tobacco price and tax hike needed to ..
‘Choinomics’ losing steam, industri..
30 celebrity speakers’ solo speeches
Samsung Engineering seeks to grab $10..
Samsung units seek to expand supply t..
Press Releases&Speeches
[Press Release] UN Special Rapporteur..
[Press Release] Treasury Bond Issuanc..
Today Vocab&Phases
[10/02 Thurs] Asset impairment accounting
genetic, indigenous
Announcement

Terms of Use | Advertise With Us | Privacy Policy | Copyright Policy | Contact Us | Unauthorized collection of e-mail addresses disapproved
Copyrightⓒ 2009 Maeil Business Newspaper & MK Inc. All rights reserved.