Kim Young-ha, Chief Executive of Samsung Electronics China Headquarters
South Korea’s tech giant Samsung Electronics is set to adopt aggressive marketing strategies such as adjusting the launching schedule of the Galaxy S3, Samsung’s smartphone, in China earlier than it initially planned. Samsung Electronics targets to enhance its sales of electronics products in the Chinese market by 40 percent year-on-year.
Samsung Electronics announced such plans at Samsung Forum 2012 held in Beijing, China Wednesday. “Samsung is on track to launch aggressive marketing activities for the entire products such as smartphones, TVs, laptops, and home appliances,” Kim Young-ha, Chief Executive of Samsung Electronics China Headquarters and host of the forum, said. “We are confident in attaining its goal to expand sales by 40 percent in the Chinese market”.
Samsung Electronics’ confidence in its business performance for this year came from its feat achieved last year. Samsung Electronics beat its US-based rival Apple and ranked first in the Chinese mobile phone market with its market share of 30 percent in 2011. “Samsung plans to focus on sales of high-priced mobile phone models this year and raise its market share to 40 percent,” Kim said.
1.2 million units out of 40 million Samsung mobile phones sold in the Chinese market last year were smartphones. Only 3.5 million units out of the 1.2 million smartphone sales were high-end models such as the Galaxy series. However, the company aims to sell over 1.2 million units of the Galaxy models this year. “Samsung plans to sell over one million units of the Galaxy series priced at over 3500 yuan (630,000 won) per unit on a monthly basis,” Kim added. “In order to increase sales of the Galaxy S3 as well as the Galaxy Note which is already very popular in China, the company is considering rescheduling the rollout of the Galaxy S3 from May to April”.
[Written by Hyeok-hoon Jeong - Ha’eun Bang / edited by Soyoung Chung]
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