|Winter Olympics opportunity to promote Pyeongchang as resort hub|
|기사입력 2013.06.18 11:30:08 | 최종수정 2013.06.18 17:53:28|
Participants at the Pyeongchang Winter Olympics Forum said Pyeongchang possesses enough potential to become the Asian equivalent of Evian or the Northeast Asian equivalent of Davos. The 2018 Winter Olympics will serve as a stepping stone for Pyeongchang to achieve the vision.
Sim won-sup, a researcher at the Korea Culture & Tourism Institute, argued for promoting Pyeongchang as a resort hub in Asia to match the status of Evian in Europe.
“We should take the Olympics as an opportunity to develop Gangwon Province as a resort hub in Asia where tourists can enjoy leisure activities for all year long,” said Mr. Sim. “Pyeongchang should become a residential resort city where people can enjoy the nature, be healed and participate in leisure activities.”
Chang Dae-hwan, who chairs Maekyung Media Group, said during a key note speech “Pyeongchang, with an average elevation of 700 meters, resembles the mountainous areas of Davos and Evian, but has a greater potential.” The chairman said “the 2018 Winter Olympics should prove an opportunity to heighten the brand value of Pyeongchang.”
Such vision is supported by another proposal of establishing a world peace forum in connection with building a peace park in the demilitarized zone (DMZ). Suh young-bae, a professor at Seoul National University who serves as a president of the Korean National Commission for IUCN, explained “just as Davos holds a World Economic Forum, Pyeongchang needs to host a global peace forum annually to help resolve disputes and conflicts in the world.”
With respect to the proposals, participants said the two grand plans underway in Gangwon Province need to be boosted.
The first grand plan is the 2018 winter Olympics, and the second is building a free economic zone along the coast of the east sea. The economic zone will be developed by 2024 with a 1.31 trillion won ($1.16 billion) investment. In addition, a tourism business at Geumgang and Seorak mountains and contents/bio industry growth in Chuncheon and Wonju will buttress the economy in Gangwon Province.
Yum Don-min, a senior researcher at the Research Institute for Gangwon, said the Olympics should be taken as an opportunity that supplements the three economic pillars, the free economic zone at the east coast, contents/bio industry growth and tourism business.
Kim Jin-sun, president of Pyeongchang Organizing Committee for the 2018 Olympic & Paralympic Winter Games, said “the Olympics-related investment could contribute to making a model for a creative economy, which combines culture, tourism, leisure and the environment.” Choi Moon-soon, governor of Gangwon Province, suggested the Pyeongchang Olympics be a symbol of peace and prosperity. The forum attracted 300 participants, including members of the Olympics organizing committee and officials of the Gangwon Provincial Council and Pyeongchang, Gangneung and Jeong Seon municipalities.
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